THEORETICAL BASIS FOR THE FORMATION OF THE ORGANIZATION’S STRATEGY

The article examines the evolution of strategic management, which consists five stages: budgeting and control, long-term planning, management (strategic management), based on flexibility. first stage – control involves development annual budgets, followed by analysis deviations, their causes, and, if necessary, makes decisions about adjustments, second planning it is assumed that trends were in past will continue future, is, retrospective data experience, third focused market environment, fourth management) takes into account dynamism external therefore cyclical not applied. four stages are proposed David Aaker with author’s addition, fifth rejected us as a modern approach to since basis flexibility need enterprise functioning, use agile methods, well technologies tools capable processing large array information learning. essence concept “strategy”. study various approaches existing opinions made possible form view category “strategy”, strategy should be understood direction activity formed an objective assessment internal resources organization, oriented towards meeting requirements interested parties, continuous improvement activities. Strategic organization choice depending goals directions development, so provides hierarchy company’s strategies. Types corporate, competitive functional strategies given.